What’s New in the Makeup Industry?
By mati. Filed in Makeup |Tags: cosmetic database, Makeup, Skincare
The other day, a friend of mine told me that she never reads the labels on her skincare products. When I asked why, she told me that she just assumes that if the products are being sold, some government body will have regulated them and made them safe for use on the skin. But, nothing could be further from the truth…
After thinking about what she said, I bet this is a very common perception that many women have, and this is actually why the cosmetic database started exposing the truth of what the ingredients actually are in many of the products that we find in every super market and pharmacy.
However, yesterday, I took a trip to our local Walgeens to find out if anything new is happening in the makeup industry. I was actually surprised to find that things are slowly changing for the better, and that some of the big companies are actually listening and starting to create more health friendly products, which is good for us consumers! Over the next few days, I’ll write a few posts about it and tell you who is listening to the consumers, and who is not. The first company I looked at was:
CoverGirl
Here, I found huge, eye catching mascara tubes in bright colors with enormous brushes. They still contain parabens, but they also contain some natural waxes, like carnauba. In addition, they have started using just one paraben instead of many (just propyl paraben – moderate hazard, not as bad as methyl paraben), and combining it with phenoxyethanol (a moderate hazard preservative). The price range $5.00-8.00. This shows that they are starting to cut down on their worst ingredients and looking for healthier alternatives. I’ll take it as a good sign!
Other new things: Long lasting lip gloss, $8.00-10.00
Mineral powders: True blend minerals, True blend micro-minerals and minerals pressed powder. They still contain Titanium Dioxide though, which is a hazard to breathe in. Titanium dioxide is safe to use in creams, but not in powders, so I wouldn’t buy these!
Also new: “CoverGirl & Olay simply ageless foundation” that won’t settle in the fine lines, @ $15.99. Obviously, there is some kind of connection now between CoverGirl and Olay. Very interesting!
My Perception:
It is nice to see some natural ingredients in the formulas, even though CoverGirl still has a long way to go. But, at least it is a good beginning.
Olay
This company is far from natural, even though they would like people to THINK that they are a natural company! According to the cosmetic database, Olay uses 9 high hazard chemicals in their product lines, and numerous moderate hazard chemicals, so until they start producing more skin and health friendly products, I’m not giving them any of my money! I was, however, able to find 3 products that are rated green by the cosmetics database. These are:
Olay daily UV moisturizer SPF 30, for regular and sensitive skin, both rated 2, and Olay Vitamins Ester-C Collagen Support, rated 1. Out of 290 products, those are the only ones rated green so far, which basically means that they are harmless or low hazard products. So, even though it is a good beginning, it is definitely not impressive yet.
More about what the makeup industry is doing tomorrow…
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